Realtors Don't Want You to Know How to Sell Your Dallas/Fort Worth Home Yourself!

Sell Your Home. Skip the Agent. Keep the Money. This Guide Shows You How - Step by Step.

Unlock the Step-by-Step FSBO System to Sell your DFW Home without a Realtor

Congratulations on your smart move- now let's turn initiative into real results

To reach the right buyers effectively in today's digital age, a smart online marketing strategy is essential. This guide will walk you through leveraging Targeted Online Advertising using Social Media Ads and Search Engine Marketing (SEM) to get your property seen by serious potential buyers.

Understanding Targeted Advertising

Targeted online advertising allows you to focus your marketing efforts on specific groups of people who are most likely to be interested in buying a home like yours. This is more efficient and cost-effective than broad, untargeted advertising.

Leverage the Power of Social Media Ads

Social media platforms like Facebook and Instagram offer powerful tools to target potential homebuyers in your area.

Identify Your Buyer Profile

Who Is Your Buyer?

Before Creating Ads, think about who is most likely to buy your Home

Age Range, Life Stage,

Location Interests, Interests

Choose Your Platform

Facebook, Instagram, Nextdoor, Google

Craft Compelling Ad Copy Speaking to Your

Buyers Needs

Highlight Key Features, Address Potential Pain Points, Create Urgency,

Use High-Quality Visuals

Don't Miss These Important Details

Buyers Don’t Just Look at Photos — They Imagine Their Life There. Professional, well-lit shots aren’t optional… they’re the difference between scrolling past and falling in love. Showcase the lifestyle, not just the rooms — every angle, every space, every dream.”

Virtual tours aren’t a bonus — they’re your edge. When buyers can walk through your space from anywhere, they get emotionally attached before they even book a showing. Engagement goes up, time-wasters drop off, and serious interest rises fast. Realtor.com makes it easy — and your competition’s already doing it.

A floor plan helps buyers see themselves living in your home. It’s not just about measurements — it’s about flow, function, and making your space feel real. The right layout can be the reason they click ‘schedule a showing.’ Use tools like CubiCasa to create one in minutes — and instantly upgrade your listing.

Before You List, Know This: The Wrong Price Can Cost You More Than Money!

Price High Get Low, Price Right Get Mo..

They’ve been watching the market for weeks, sometimes months. They know exactly what a home like yours should cost. Price it right, and your listing jumps off the screen.
Price it too high... and it disappears into the scroll.

In today’s market, the wrong price doesn’t just turn buyers off — it can cost you the sale.

The price trap that could cost you thousands!

Overpricing your home doesn’t just turn buyers away — it signals something’s wrong. here’s what happens when you price too high:

Fewer showings: buyers skip your listing before they ever step inside.

Stale listing: the longer your home sits, the more invisible it becomes.

Multiple price drops: each drop raises red flags and screams “desperate.”

Lower final sale price: homes overpriced at the start often sell for less than they would have if priced correctly.

In short: the higher you price, the lower you may end up selling.

Smart Sellers Start Here: Get a Comparative Market Analysis (CMA)

Before you price your home, arm yourself with real data. A Comparative Market Analysis (CMA) gives you a clear picture of what similar homes — or “comps” — in your area have recently sold for.

This powerful insight helps you:

Price your home competitively attract serious buyers from the start. Avoid sitting on the market or making costly price drops

Here’s what to look for when reviewing comps to set your list price:

To accurately price your home and attract qualified buyers, compare these key factors in recently sold properties:

Location: Proximity to your home, school zones, and neighborhood appeal.

Square Footage: Total livable space not including garage or porch/patios— more space usually means higher value.

Number of Bedrooms and Bathrooms: Major pricing drivers that buyers care about.

Lot Size: Larger lots can significantly affect value, especially in suburban areas.

Condition and Upgrades: Renovations, finishes, and overall property condition matter.

Days on Market (dom): Shows how quickly similar homes sold — and if they were priced right.

Sale Price vs. List Price: Tells you whether homes sold above, at, or below asking — and by how much.

Time of Sale: Market conditions shift — more recent comps carry more weight.

Click Here to Schedule a Consultation for Help Pricing Your FSBO Home

🏡 Get Expert Guidance from a Trusted Local Professional

Korin Binder

— Licensed Real Estate Broker & Licensed Appraiser — brings deep local knowledge and years of valuation expertise to help you:

✅ Measure your home’s true square footage for accurate valuation

✅ Identify upgrades that add real value (and what to skip)

✅ Receive a custom Comparative Market Analysis (CMA) with pricing strategy tailored to your home, the market trends in the area looking

forward at the big picture rather than only backward at past prices.

✅ Get advice on market timing and how to position your FSBO listing for success

Most FSBO sellers guess the price. Strategic pricing isn’t just about attracting buyers — it’s about ensuring your home

appraises at value

If your price doesn’t align with the appraisal, you risk: Losing the sale renegotiating the price, or worse — leaving money on the table.

Smart sellers don’t guess — they position their price to sell and appraise.

This will not be an appraisal but a Broker Opinion by a Broker/Appraiser. It is an estimated sale price for your property. It is not the same as the opinion of value in an appraisal developed by a licensed appraiser under the Uniform Standards of Professional Appraisal Practice.